محتوى الدورة
1- قوة السرد القصصي في بناء العلامة التجارية
Understanding narrative marketing The psychology behind storytelling in brand loyalty Analyzing successful brand storytelling examples
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2- صياغة قصة علامتك التجارية
Identifying your brand’s core values and unique selling proposition Developing a brand narrative framework Techniques for authentic and engaging storytelling
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3- التواصل مع جمهورك المستهدف
Identifying and understanding your target audience Tailoring your story to resonate with different audience segments Emotional engagement and relatability in storytelling
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4-Storytelling Across Different Platforms
Adapting your brand story for various media platforms Consistency and coherence in multi-platform storytelling Engaging your audience through interactive storytelling
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5- أساسيات السرد القصصي البصري
Incorporating visual elements into your brand narrative The role of design and imagery in storytelling Leveraging video and multimedia for storytelling
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6- السرد القصصي للعلامة التجارية والتسويق الرقمي
Tools and techniques for measuring storytelling effectiveness Analyzing audience engagement and feedback Iterative improvement based on data insights
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7- قياس أثر السرد القصصي
Tools and techniques for measuring storytelling effectiveness Analyzing audience engagement and feedback Iterative improvement based on data insights
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8- دراسات حالة وتمارين عملية
Analyzing and learning from real-world brand storytelling successes and failures Group exercises in crafting and presenting brand stories Personalized feedback and improvement strategies
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سرد قصص العلامة التجارية