1- مقدمة إلى الذكاء الاصطناعي في التسويق
Overview of AI technologies in the marketing context
The evolution and future trajectory of AI in marketing
Fundamental concepts of machine learning and data science
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2- التحليلات التنبؤية المدعومة بالذكاء الاصطناعي
Understanding predictive analytics in customer behavior
Tools and techniques for implementing predictive models
Case studies of successful predictive analytics applications
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3- التخصيص باستخدام الذكاء الاصطناعي
Crafting personalized marketing campaigns using AI
Enhancing customer engagement through tailored content
Using AI to understand customer preferences and behaviors
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4- الذكاء الاصطناعي في الإعلانات الرقمية
AI applications in programmatic advertising and ad placement
Strategies for efficient ad spending and ROI optimization
Analyzing ad performance using AI-driven insights
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5- روبوتات المحادثة وتفاعل العملاء
Implementing chatbots for improved customer service
Designing AI-powered chatbots for marketing purposes
Best practices in chatbot-human interaction dynamics
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6- الذكاء الاصطناعي والتسويق عبر وسائل التواصل الاجتماعي
Leveraging AI for social media trend analysis and engagement
Automated content creation and curation for social media
Monitoring and managing brand reputation using AI tools
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7- استخدام الذكاء الاصطناعي في التنبؤ باتجاهات السوق
Techniques for utilizing AI in market research and forecasting
Analyzing market trends and consumer behavior
Preparing for future market shifts using AI-driven insights
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8- الاعتبارات الأخلاقية وخصوصية البيانات
Navigating the ethical implications of AI in marketing
Understanding data privacy and regulatory compliance
Building trust in AI applications among consumers
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9- دمج الذكاء الاصطناعي في الاستراتيجيات التسويقية الحالية
Practical steps for incorporating AI into current marketing plans
Overcoming challenges in adopting AI technologies
Case studies of successful AI integration in marketing
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10- إنشاء المحتوى وتحسينه باستخدام الذكاء الاصطناعي
Using AI for dynamic content generation
AI tools for SEO and content optimization
Measuring content performance with AI analytics
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11- ورش العمل والجلسات العملية
Hands-on exercises with AI marketing tools
Group projects to design an AI-driven marketing campaign
Interactive sessions for problem-solving and creative brainstorming
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12- مستقبل التسويق مع الذكاء الاصطناعي
Anticipating future trends in AI and marketing
Preparing for continuous learning and adaptation in AI
Developing a mindset for innovation and experimentation in AI marketing
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