محتوى الدورة
1- مقدمة إلى الذكاء الاصطناعي في التسويق
Overview of AI technologies in the marketing context The evolution and future trajectory of AI in marketing Fundamental concepts of machine learning and data science
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2- التحليلات التنبؤية المدعومة بالذكاء الاصطناعي
Understanding predictive analytics in customer behavior Tools and techniques for implementing predictive models Case studies of successful predictive analytics applications
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3- التخصيص باستخدام الذكاء الاصطناعي
Crafting personalized marketing campaigns using AI Enhancing customer engagement through tailored content Using AI to understand customer preferences and behaviors
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5- روبوتات المحادثة وتفاعل العملاء
Implementing chatbots for improved customer service Designing AI-powered chatbots for marketing purposes Best practices in chatbot-human interaction dynamics
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6- الذكاء الاصطناعي والتسويق عبر وسائل التواصل الاجتماعي
Leveraging AI for social media trend analysis and engagement Automated content creation and curation for social media Monitoring and managing brand reputation using AI tools
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7- استخدام الذكاء الاصطناعي في التنبؤ باتجاهات السوق
Techniques for utilizing AI in market research and forecasting Analyzing market trends and consumer behavior Preparing for future market shifts using AI-driven insights
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8- الاعتبارات الأخلاقية وخصوصية البيانات
Navigating the ethical implications of AI in marketing Understanding data privacy and regulatory compliance Building trust in AI applications among consumers
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9- دمج الذكاء الاصطناعي في الاستراتيجيات التسويقية الحالية
Practical steps for incorporating AI into current marketing plans Overcoming challenges in adopting AI technologies Case studies of successful AI integration in marketing
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10- إنشاء المحتوى وتحسينه باستخدام الذكاء الاصطناعي
Using AI for dynamic content generation AI tools for SEO and content optimization Measuring content performance with AI analytics
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11- ورش العمل والجلسات العملية
Hands-on exercises with AI marketing tools Group projects to design an AI-driven marketing campaign Interactive sessions for problem-solving and creative brainstorming
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12- مستقبل التسويق مع الذكاء الاصطناعي
Anticipating future trends in AI and marketing Preparing for continuous learning and adaptation in AI Developing a mindset for innovation and experimentation in AI marketing
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التسويق في عصر الذكاء الاصطناعي