1- أساسيات التسويق الرقمي
Exploring the digital marketing landscape and its key components.
Understanding different digital marketing channels and their roles.
Analyzing market trends and consumer behavior online
0/1
2- إنشاء حملات رقمية فعّالة
Designing and executing digital campaigns.
Integrating campaigns across various digital platforms.
Utilizing creative and engaging content to captivate audiences
0/1
3- تسويق المحتوى ورواية القصص
Mastering the art of content creation and storytelling.
Utilizing various forms of content (blogs, videos, infographics) effectively.
Strategies for distributing and promoting content to reach wider audiences.
0/1
4-استراتيجية وإدارة وسائل التواصل الاجتماعي
Developing a comprehensive social media marketing strategy.
Understanding platform-specific nuances and best practices.
Engaging and growing an online community through effective social media management.
0/1
5- تقنيات تحسين محركات البحث والتسويق عبر محركات البحث
Understanding the fundamentals of Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
Techniques for improving website visibility and ranking on search engines.
Analyzing keywords and optimizing content for search engines.
0/1
6- التسويق عبر البريد الإلكتروني والأتمتة
Developing effective email marketing campaigns.
Utilizing email automation tools to enhance campaign efficiency.
Techniques for building and segmenting email lists for targeted communication
0/1
7- التحليلات واتخاذ القرارات القائمة على البيانات
Leveraging analytics tools to track and measure campaign performance.
Interpreting data to make informed marketing decisions.
Understanding user behavior and conversion tracking.
0/1
8-الاتجاهات الناشئة ومستقبل التسويق الرقمي
Identifying and adapting to emerging trends in digital marketing.
Exploring the impact of new technologies like AI and VR in marketing.
Preparing for future challenges and opportunities in the digital space.
0/1
9-التطبيق العملي ودراسات الحالة الواقعية
Analyzing successful digital marketing campaigns as case studies.
Hands-on exercises and simulations to apply learned concepts.
Group discussions and feedback sessions for knowledge sharing
0/1