Learn the importance of email segmentation and audience targeting. Explore techniques for personalizing content to increase engagement. Understand behavioral triggers and how to automate personalized experiences. Develop a segmentation strategy to maximize campaign relevance
1- دور التسويق عبر البريد الإلكتروني في الاستراتيجية الرقمية
Understand why email marketing remains a vital tool for businesses.
Explore the latest trends and innovations in email marketing.
Learn how email fits into a broader multi-channel marketing strategy.
Analyze case studies of successful email campaigns.
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2- صياغة محتوى بريد إلكتروني عالي التحويل
Learn the psychology behind persuasive email copy.
Explore techniques for writing engaging subject lines and preview text.
Understand how to structure emails for clarity, impact, and conversion.
Develop strategies for maintaining brand consistency across email campaigns.
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3- تصميم رسائل بريد إلكتروني جذابة بصريًا
Explore best practices for email design, layout, and mobile optimization.
Learn how to use images, CTAs, and whitespace effectively.
Understand the role of HTML vs. plain text emails.
Develop an email template that aligns with branding and audience preferences.
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4-استراتيجيات التجزئة والتخصيص
Learn the importance of email segmentation and audience targeting.
Explore techniques for personalizing content to increase engagement.
Understand behavioral triggers and how to automate personalized experiences.
Develop a segmentation strategy to maximize campaign relevance
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5-أتمتة البريد الإلكتروني وتحسين الحملات
Learn how to set up automated email sequences (welcome, nurture, re-engagement).
Explore A/B testing techniques to refine subject lines, content, and CTAs.
Understand how to optimize send times for maximum engagement.
Develop an automation workflow to improve efficiency and effectiveness.
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6- تحليلات البريد الإلكتروني وإمكانية التسليم والامتثال
Learn how to track key email marketing metrics (open rates, CTR, conversions).
Explore deliverability best practices to avoid spam filters.
Understand compliance requirements (GDPR, CAN-SPAM, and data privacy laws).
Develop an action plan for monitoring and optimizing email performance.
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