Course Content
1. Introduction to AI & Automation
• What AI can and cannot do • Difference between AI, automation, and machine learning • Real examples in marketing campaigns
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1. Introduction to AI & Automation
2. AI Marketing Ecosystem
3. Prompt Engineering Basics
4. Practical Tools Overview
✨ Hands-on Activity
🟣 Day 2 — Content Creation Automation
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1. Automating Social Media Workflows
2. AI for Visual Content
3. Email & Newsletter Automation
4. SEO & Blog Automation
✨ Hands-on Activity
🟢 Day 3 — Marketing Funnels & Customer Journey Automation
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1. Building AI-Powered Sales Funnels
2. Chatbots & Conversational AI
3. CRM & Lead Management Automation
4. Personalization at Scale
✨ Hands-on Activity
🟠 Day 4 — Advanced AI Automation + Real Projects
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1. Data-Driven Marketing
2. Advanced Workflow Automation
3. Conversion Optimization with AI
4. Building a Complete Automated Marketing System
✨ Final Project
📂 Deliverables Provided to Participants
✔ Prompts library (300+ prompts) ✔ Templates (posts, ads, captions, email flows) ✔ AI marketing tools list ✔ Automation workflow templates ✔ Editable marketing funnel maps ✔ Step-by-step worksheets
AI Automation in Marketing
  • TOFU, MOFU, BOFU explained
  • Automated nurturing sequences
  • Lead magnet creation with AI
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